Data Protection

Privacy Policy city44 – Your Personal Data Protection

Your privacy is more than a legal obligation to us — it is a responsibility we take seriously. This document clearly explains how city44 collects, uses, and protects your personal data.

Updated: 1 January 2026 Bahasa Melayu (Malaysia) 256-bit SSL encryption
Our Commitment to Your Privacy

Six core principles that underpin how city44 manages and protects the personal data of every member.

Military-Grade Encryption

All data transmitted between your device and city44 servers is protected with 256-bit SSL encryption — the same technology used by leading financial institutions and banks worldwide.

Secure Data Storage

Your personal data is stored in a dedicated server environment with strict access controls. Only authorised personnel may access this data for specified purposes.

Full Control in Your Hands

You have the right to access, correct, and request the deletion of your personal data at any time. city44 provides a straightforward process for you to manage your own information.

No Sale of Data to Third Parties

City44 has never and will never sell your personal data to any third party for marketing or commercial purposes. Your data belongs to you, not to us as a business asset.

International Standards Compliance

City44's privacy policy is built to internationally recognised data protection standards. We continuously monitor and update our privacy practices in line with current legal developments.

Marketing Communication Preferences

You have the option to accept or opt out of marketing communications from city44 at any time. Your preference will be respected and updated in our system within 48 business hours.

This Privacy Policy describes city44's privacy practices and applies to all users who access or use our platform. By using city44's services, you agree to the collection and use of data as set out in this document.

1

Introduction and Scope of This Policy

City44 is an online gaming platform operating under a valid licence, committed to protecting the privacy of every individual who uses our services. This Privacy Policy has been carefully drafted to ensure you fully understand how your personal information is handled.

This Policy applies to all personal data collected through:

  • The official city44 website at city44.pro and all its subdomains.
  • The city44 mobile app is available for download on Android and iOS platforms.
  • Any communications you have with our customer support team via live chat, email, or other official channels.
  • The registration process, KYC verification, and financial transactions within the platform.

We advise you to read this Privacy Policy thoroughly. If you have any questions, do not hesitate to reach out to our support team — we are here to help.

2

Types of Personal Data We Collect

City44 only collects data that is genuinely necessary to provide you with a safe, legitimate, and high-quality service. Below is a summary of the types of data we collect and the reasons for doing so:

Data Category Examples of Information Purpose of Collection
Identity Data Full name, date of birth, identification card number KYC verification, fraud prevention
Contact Data Email address, phone number, mailing address Account communications, customer support
Financial Data Banking information, transaction records Deposit and withdrawal processing
Technical Data IP address, device type, web browser Security, fraud prevention
Gaming Data Betting history, wins, session duration Responsible gaming, audits
Preference Data Account settings, communication preferences User experience personalization

We do not collect sensitive data such as medical information, biometric data, or religious information unless required by law for specific purposes. All data collection is carried out transparently and with your knowledge.

3

How We Use Your Data

The personal data you provide is used responsibly for the following purposes only. We are firmly committed to the principle that your data will not be used beyond the scope stated here:

  • Account Management: To create, manage, and maintain your member account, including secure login processes and two-factor security settings.
  • Transaction Processing: To verify and process all your deposits and withdrawals quickly and securely through supported payment channels.
  • KYC Verification: To meet legal requirements by verifying your identity in order to prevent money laundering and online fraud.
  • Customer Support: To help resolve any issues, questions, or complaints you submit to our support team.
  • Platform Security: To detect and prevent fraudulent activity, account breaches, or any platform misuse that could compromise your security.
  • Service Improvement: To analyze usage patterns in aggregate and anonymized form to improve the gaming experience and platform interface.
  • Marketing Communications: To send information about city44 promotions, bonuses, and exclusive offers — only to members who have given consent to receive such communications.
  • Legal Compliance: To fulfill applicable legal and regulatory obligations, including the retention of financial records as required by authorities.

City44 does not use your data to make automated decisions that significantly affect your rights without human review. Any major decisions relating to your account involve assessment by qualified staff.

4

Data Sharing and Disclosure

City44 takes your privacy seriously. We do not sell, rent, or trade your personal data to any third party for their own commercial purposes. However, there are limited circumstances in which your data may be shared:

  • Payment Service Providers: Required transaction information is shared with payment processors such as FPX, DuitNow, and e-wallet providers solely for the purpose of processing your deposits and withdrawals.
  • Game Providers: Basic account information is shared with third-party game software providers solely to allow you to access their games within the city44 platform.
  • Regulatory Authority: When required by law or a valid court order, city44 will disclose the requested information to the relevant authorities.
  • Security Providers: Technical data may be shared with cybersecurity partners for the purpose of detecting and preventing fraud and cyberattacks.
  • Identity Verification: KYC information is shared with accredited identity verification service providers to ensure compliance with anti-money laundering laws.

All third parties that receive your data from city44 are bound by strict confidentiality agreements and are only permitted to use that data for the specific purposes agreed upon with us. They are not allowed to use your data for their own purposes.

5

Data Security Measures

The security of your personal data is the highest priority for city44. We continuously invest in the latest security infrastructure to ensure your data is always protected against increasingly sophisticated cyber threats.

Security measures we have in place include:

  • 256-bit SSL encryption for all data communications between your device and our servers.
  • Data encryption at rest — all sensitive data is stored in encrypted format on our servers.
  • Two-factor authentication (2FA) available to all member accounts to prevent unauthorised access.
  • 24/7 security monitoring by an experienced cybersecurity team to detect any suspicious activity.
  • Regular security audits by independent parties to evaluate and strengthen our defence systems.
  • Role-based access control — city44 staff can only access data necessary to carry out their duties.
  • Secure data backup performed on a regular basis to ensure service continuity and disaster recovery.

While we take all reasonable steps to protect your data, no security system can guarantee 100% absolute protection. You can also help by using a strong password, not sharing your login credentials, and promptly reporting any suspicious activity to us.

6

Cookies, Analytics and Tracking Technologies

City44 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

Types of cookies we use:

  • Essential Cookies: Required for core platform functions such as login authentication and session security. These cookies cannot be disabled without affecting platform functionality.
  • Performance Cookies: To collect anonymous information about how visitors use our website, helping us improve platform performance and usability.
  • Functional Cookies: To save your preferences such as language, display settings, and other preferences to deliver a more personalized experience.
  • Security Cookies: Used to detect and prevent fraudulent activity and to ensure the security of your login sessions.

You can manage cookie settings through your web browser. However, disabling certain cookies may affect the functionality of some parts of the city44 platform. For more information on managing cookies, please refer to your web browser's help documentation.

7

Your Rights Regarding Personal Data

As a data subject, you have the following rights regarding your personal data held by city44. We fully respect these rights and will process any related requests within a reasonable timeframe:

  • Right of Access: You have the right to obtain a copy of the personal data we hold about you at any time.
  • Right to Rectification: If any of your personal data is inaccurate or outdated, you have the right to request a correction.
  • Right to Erasure: Under certain circumstances, you may request that your personal data be deleted from our systems, subject to applicable legal record-keeping obligations.
  • Right to Restriction of Processing: You may request that we restrict how we use your data under certain circumstances.
  • Right to Object: You have the right to object to the processing of your data for direct marketing purposes at any time.
  • Right to Data Portability: You may request that your data be provided in a machine-readable format for transfer to another service provider.

To exercise any of the above rights, please contact the city44 customer support team. We will process your request within 30 working days and may require identity verification before fulfilling the request to ensure the security of your data.

City44 does not charge any fees to process privacy rights requests under normal circumstances. Requests that are clearly excessive or repetitive may be subject to a reasonable administrative fee or may be declined at our discretion.

8

Data Retention Period

City44 retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable laws and regulations.

The following are general guidelines for our data retention periods:

  • Active Account Data: Retained for the duration your account is active and for several years after account closure to meet audit and legal requirements.
  • Financial Transaction Records: Retained for a minimum of seven years in accordance with applicable financial and tax legislation.
  • KYC Documents: Retained for the period prescribed by anti-money laundering laws, typically no less than five years after the business relationship ends.
  • Security Logs: Retained for a limited period for security investigation and digital forensics purposes if required.
  • Customer Support Communications: Conversation records are retained for several years for quality control and dispute resolution purposes.

When data is no longer needed and there is no legal obligation to retain it, city44 will securely delete or anonymise that data using industry-recognised methods.

9

Changes to This Privacy Policy

City44 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our privacy practices, new legal requirements, or improvements in how we handle personal data.

When we make significant changes to this Privacy Policy:

  • The "Updated" date at the top of this document will be revised accordingly.
  • A notice will be sent to all registered members via their registered email or in-platform notification.
  • For particularly significant changes, we may require your acknowledgement before you can continue using the platform.

We encourage you to review this Privacy Policy periodically. Continued use of the city44 platform after any changes are published constitutes your acceptance of the updated policy. If you disagree with the changes made, you have the right to close your account and request deletion of your data in accordance with the procedures outlined.

10

Contact Us About Privacy

If you have any questions, concerns, or complaints regarding how city44 handles your personal data, or if you wish to exercise any of your privacy rights, please contact us through the following channels:

  • Live Chat Support: Available 24 hours a day, 7 days a week via the chat icon at the bottom corner of the city44 platform.
  • Email: Send your privacy enquiries to [email protected] and we will respond within 2 business days.
  • Help Centre: Visit page FAQ for answers to frequently asked questions about privacy and account security.

Our privacy team is here to assist you and strives to address every inquiry promptly, transparently, and professionally. Your trust in city44 is something we do not take lightly, and we are committed to maintaining the highest privacy standards in every aspect of our operations.

This Privacy Policy should be read together with Terms and Conditions city44 and Responsible Gaming Policy which together form the complete agreement between you and the city44 platform.

YOUR DATA IS SAFE WITH US

Play Responsibly at city44

Now you can rest assured your data is fully protected. Register today and enjoy a safe, fair, and exciting online gaming experience on the city44 Malaysia platform.

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