Your privacy is more than a legal obligation to us — it is a responsibility we take seriously. This document clearly explains how city44 collects, uses, and protects your personal data.
Six core principles that underpin how city44 manages and protects the personal data of every member.
All data transmitted between your device and city44 servers is protected with 256-bit SSL encryption — the same technology used by leading financial institutions and banks worldwide.
Your personal data is stored in a dedicated server environment with strict access controls. Only authorised personnel may access this data for specified purposes.
You have the right to access, correct, and request the deletion of your personal data at any time. city44 provides a straightforward process for you to manage your own information.
City44 has never and will never sell your personal data to any third party for marketing or commercial purposes. Your data belongs to you, not to us as a business asset.
City44's privacy policy is built to internationally recognised data protection standards. We continuously monitor and update our privacy practices in line with current legal developments.
You have the option to accept or opt out of marketing communications from city44 at any time. Your preference will be respected and updated in our system within 48 business hours.
This Privacy Policy describes city44's privacy practices and applies to all users who access or use our platform. By using city44's services, you agree to the collection and use of data as set out in this document.
City44 is an online gaming platform operating under a valid licence, committed to protecting the privacy of every individual who uses our services. This Privacy Policy has been carefully drafted to ensure you fully understand how your personal information is handled.
This Policy applies to all personal data collected through:
We advise you to read this Privacy Policy thoroughly. If you have any questions, do not hesitate to reach out to our support team — we are here to help.
City44 only collects data that is genuinely necessary to provide you with a safe, legitimate, and high-quality service. Below is a summary of the types of data we collect and the reasons for doing so:
| Data Category | Examples of Information | Purpose of Collection |
|---|---|---|
| Identity Data | Full name, date of birth, identification card number | KYC verification, fraud prevention |
| Contact Data | Email address, phone number, mailing address | Account communications, customer support |
| Financial Data | Banking information, transaction records | Deposit and withdrawal processing |
| Technical Data | IP address, device type, web browser | Security, fraud prevention |
| Gaming Data | Betting history, wins, session duration | Responsible gaming, audits |
| Preference Data | Account settings, communication preferences | User experience personalization |
We do not collect sensitive data such as medical information, biometric data, or religious information unless required by law for specific purposes. All data collection is carried out transparently and with your knowledge.
The personal data you provide is used responsibly for the following purposes only. We are firmly committed to the principle that your data will not be used beyond the scope stated here:
City44 does not use your data to make automated decisions that significantly affect your rights without human review. Any major decisions relating to your account involve assessment by qualified staff.
City44 takes your privacy seriously. We do not sell, rent, or trade your personal data to any third party for their own commercial purposes. However, there are limited circumstances in which your data may be shared:
All third parties that receive your data from city44 are bound by strict confidentiality agreements and are only permitted to use that data for the specific purposes agreed upon with us. They are not allowed to use your data for their own purposes.
The security of your personal data is the highest priority for city44. We continuously invest in the latest security infrastructure to ensure your data is always protected against increasingly sophisticated cyber threats.
Security measures we have in place include:
While we take all reasonable steps to protect your data, no security system can guarantee 100% absolute protection. You can also help by using a strong password, not sharing your login credentials, and promptly reporting any suspicious activity to us.
City44 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.
Types of cookies we use:
You can manage cookie settings through your web browser. However, disabling certain cookies may affect the functionality of some parts of the city44 platform. For more information on managing cookies, please refer to your web browser's help documentation.
As a data subject, you have the following rights regarding your personal data held by city44. We fully respect these rights and will process any related requests within a reasonable timeframe:
To exercise any of the above rights, please contact the city44 customer support team. We will process your request within 30 working days and may require identity verification before fulfilling the request to ensure the security of your data.
City44 does not charge any fees to process privacy rights requests under normal circumstances. Requests that are clearly excessive or repetitive may be subject to a reasonable administrative fee or may be declined at our discretion.
City44 retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable laws and regulations.
The following are general guidelines for our data retention periods:
When data is no longer needed and there is no legal obligation to retain it, city44 will securely delete or anonymise that data using industry-recognised methods.
City44 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our privacy practices, new legal requirements, or improvements in how we handle personal data.
When we make significant changes to this Privacy Policy:
We encourage you to review this Privacy Policy periodically. Continued use of the city44 platform after any changes are published constitutes your acceptance of the updated policy. If you disagree with the changes made, you have the right to close your account and request deletion of your data in accordance with the procedures outlined.
If you have any questions, concerns, or complaints regarding how city44 handles your personal data, or if you wish to exercise any of your privacy rights, please contact us through the following channels:
Our privacy team is here to assist you and strives to address every inquiry promptly, transparently, and professionally. Your trust in city44 is something we do not take lightly, and we are committed to maintaining the highest privacy standards in every aspect of our operations.
This Privacy Policy should be read together with Terms and Conditions city44 and Responsible Gaming Policy which together form the complete agreement between you and the city44 platform.
Now you can rest assured your data is fully protected. Register today and enjoy a safe, fair, and exciting online gaming experience on the city44 Malaysia platform.